<?xml version="1.0" encoding="UTF-8"?>
<!--
  Sitemap — https://activation-foundry.com/sitemap.xml

  Single-page marketing site, so there's only one canonical URL. Hash
  fragments (#how, #packages, etc.) are NOT listed here because the
  Sitemaps protocol requires "non-fragment URLs" — Google folds hashes
  into the parent document and Bing/Yandex flag them as invalid entries.
  Section discovery is handled instead by the in-page nav anchors plus
  the BreadcrumbList / WebSite schema in <head>.

  `changefreq` / `priority` are kept for legacy crawlers (Bing, Yandex);
  Google has officially ignored them since 2017 but they cost nothing.
  Update <lastmod> when material copy changes — that's the only field
  Google actually uses to schedule a recrawl.
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xhtml="http://www.w3.org/1999/xhtml">

  <url>
    <loc>https://activation-foundry.com/</loc>
    <lastmod>2026-05-03</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://activation-foundry.com/" />
    <xhtml:link rel="alternate" hreflang="en-au" href="https://activation-foundry.com/" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://activation-foundry.com/" />
  </url>

</urlset>
